Portfolio

[24]7 Predictive Search Bidding

Screenshot of [24]7 Predictive Search Bidding

Objective

Build a responsive dashboard application for account managers and clients that allows them to manage the automated bidding process for search ads, do simple campaign management tasks, and create performance reports.

Role

UI/UX Design, Front-end Development, User Research, User Testing

Process

I discussed a problem or proposed feature with stakeholders and proceeded to create initial mockups. Mockups were shared with stakeholders and account managers for feedback and updated accordingly.

For more complicated features, I’d run a user test using a clickable prototype with some of our account managers. Unfortunately, we didn’t have a lot of access to our users, so we weren’t able to do many user tests with them. As a substitute, I used the service FullStory to watch users sessions, which was extremely helpful in figuring out issues or user patterns that could be streamlined.

Depending on where I and the other front-end developers were at, I would either code out a skeleton in JSX and Sass, or I would have them get the logic working and come in behind them and flesh out styles. As I progressed in my Javascript/React skills, I started building out UI components with some logic, which greatly helped to speed up the development process and allowed me to fix other UX issues that were a bit too advanced for me when I started.

RSS.com

Screenshot of RSS.com Marketing Test

Objective

Design and build a landing and signup page for an A/B test to see if the company could sell their product from a shopping angle.

Role

UI/UX Design, Front-end Development

Process

I discussed the goal for the landing page and what type of aesthetic the company was looking for. I then created a style tile to make sure we were aligned on the aesthetics. Once approved, mockups were designed for the landing and signup page. I also coded out a skeleton of both pages in HTML/Sass.

Rehab Plus & Fitness

Screenshot of Rehab Plus & Fitness Marketing Website

Objective

Design and build a responsive Wordpress website to help advertise physical therapy clinics, provide information about classes, and display contact information.

Role

UI/UX Design, Front-end Development

Process

The goal and aesthetic for the landing page was discussed, and then I created a style tile to ensure agreement on both ends. Once approved, I created mockups, reviewed the mockups with the company, and made appropriate updates based on feedback. Finally, I created a custom Wordpress theme and trained their administrative assistant on how to update the webpage.

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SyCara Local

Screenshot of SyCara Local marketing website and web app

Objective

Build a responsive dashboard application for clients that allows them to manage their local SEO keywords and listings data, in order to create a responsive marketing website.

Role

UI/UX Design, Front-end Development, User Research, User Testing

Process

I gathered input from stakeholders and proceeded to create the initial mockups. Mockups were subsequently shared with stakeholders to gather more feedback for revision. User tests were performed on more complex features, using a clickable prototype with clients and employees of a sister company that worked in SEO. I also was able to do some general user testing with users to make sure our work ows ran smoothly. Then, I would either code out a skeleton in HTML and Sass, or I would have the other developers get the logic working and I'd come in behind them and flesh out the styles. I collaborated heavily with our head of marketing, and we developed the style, messaging, and workflows together for the marketing website. We reviewed the mockups with other stakeholders and made changes accordingly. I then created a custom Wordpress theme and launched it, with the help of the other developers.